A prestigious Portuguese golf resort has agreed a three-year deal to sponsor a leading Midland PGA tournament.
Parque da Floresta, the Vigia Group's flagship golf and leisure resort in the Algarve, will become the main sponsor of the Midland Masters - one of six Order of Merit events in the region in the race for the Srixon PGA Play-Offs.
The Srixon PGA Play-Offs will see the top three players from each of the PGA's seven regions compete over 36 holes at Royal Liverpool in October to find Great Britain & Ireland's No1 professional.
The agreement will see Parque da Floresta become title sponsors to the PDF Midland Masters, which will be held at Kedleston Park Golf Club, Derbyshire on July 9 and 10 this year.
The 36-hole tournament will also include a Pro-Am competition prior to the main event which will feature a field of 78 leading professionals from across the region.
In addition, the luxury golf and leisure resort will host an annual PGA Pro-Am event in the November of each year, which is expected to become the region's premier overseas event.
Jon Sewell, Midland PGA Regional Secretary said: "We are delighted to forge this relationship with the Parque da Floresta Golf and Leisure Resort.
"We have signed a three-year sponsorship agreement for a combination of the Midland Masters tournament as well as an exclusive European Pro-Am to be held at the Portuguese resort from November 17-20 this year.
"The deal was made possible by UK-based Pure Sports Marketing, who brought our two organisations together as part of a drive to increase the profile of the PGA in the Midlands region."
"Darren Phillips and his Pure Sports Marketing team have created a benchmark project which offers both scope for future growth as well as unique benefits for our membership".
Billed as one of Europe's most picturesque golf courses, Parque da Floresta is set in the Western Algarve, amongst rolling hills, golden beaches, timeless fishing villages and unspoilt countryside. Bordering the Costa Vicentina National Park, the imaginatively designed, 18 hole par 71 golf course is the centre piece to the resort.