Jeff Mathews has pledged to tap into what he describes as the "great potential" in Lancashire after taking over as the county PGA secretary.
"We have 142 clubs with some fantastic courses ranging from links to moorland and parkland so I believe we have a lot to offer sponsors," said the 48-year-old Mytton Fold professional.
"My role is to increase the number of tournaments and pro-ams and I am hoping that many of our 400-plus association members, including seniors, will get involved.
"We are also planning six Order of Merit events but our hands are tied without sponsorship. Pro-ams are particularly great value because they are not only good days out but help clubs to boost revenue at a time when the recession is still biting."
Former European Tour player Mathews, born in the North East but who has lived in Lancashire for more than 20 years, is a hands-on operator who designed and built a par three course at Samlesbury Driving Range which he recently sold.
"I now have more time to devote to the county and I'm determined to succeed," he added, revealing that Cheshire players may be invited to some of the events.
Mathews was handed the reins by the Bolton-based PGA North Region who will continue to administer the events as they have since the late 1980s.
Regional secretary Graham Maly said: "Jeff and his committee have a good opportunity to develop the game in Lancashire."
11 March, 2010