PGA Branding

A number of branding licenses are available and these include PGA Golf Course, PGA National Golf Course, PGA Golf Academy and PGA National Golf Academy.

Being a PGA branded facility helps position a development alongside world famous venues such as The Belfry in England and Gleneagles in Scotland.

Golfers instantly recognise the PGA and associate facilities that carry the brand as being world class because they carry the PGA 'stamp of approval'.

The Belfry, venue of four Ryder Cup matches, and Gleneagles, venue for the 2014 Ryder Cup, have used their association with the PGA to great effect, positioning themselves as market leaders who work in partnership with the PGA to help develop the game in their respective countries.

Benefits include use of the PGA brand on signage, course planners/scorecards, uniforms, printed literature, stationery and marketing material while branded facilities also enjoy marketing and promotional opportunities through the PGA website www.pga.info, the PGA monthly Magazine "The PGA Professional" - (the magazine for all PGA professionals) and via the PGA ebulletin.

Other promotional opportunities include via the PGA's business network opportunities to include its partner programme and contacts throughout the world of golf and through the PGAs of Europe's member countries and international members including through the PGAs of Europe website and magazine.

Branded facilities also receive design and set up input where requested, including assisting in the design of the PGA golf academy and the specific requirements for teaching bays, custom fit bays, short game area, physical fitness area, classrooms, as appropriate.

Facilities are also given introductions to discuss the possibility of securing future events with PGA tournament department and PGA European Tour.

PGA branded facility specifications:

'PGA' Golf Course brand

To be considered, a facility would need to demonstrate the following:

Exhibit potential to be in the top 50 courses within its country
Be capable of holding a PGA National tournament
High end corporate golf venue
A challenging facility for low handicap players
State of the art facilities
Clubhouse must provide highest standards for facilities, service and maintenance
Operating as a pay and play facility
Employ the services of a PGA Professional in a senior management capacity
Participate in PGA Training / Education systems including CPD

'PGA National' Golf Course brand

To be considered, a facility would need to demonstrate the following (over and above the criteria laid down for the PGA Golf Course):

Exhibit the potential to be in the top 10 courses within its country
Be capable of holding a tournament of 'Tour' standard
Blue chip corporate golf venue

'PGA' Golf Academy brand

To be considered as a PGA Golf Academy the facility would need to demonstrate the following:

State of the art facilities including:

A minimum of 15 bays (floodlit if necessary)
At least one Golf Club Custom Fit/Video Coaching room with launch monitor and ability to assess ball flight
Pitching area with targets at 20 to 100 yards
Chipping green built to the same standard as the golf course with ability to practice the basic chip pitch and bunker shots
Practice putting green built to the same standard as the golf course with opportunity to practice the basic putts
Access to practice/coaching holes built to same standard as the golf course
Suitably designed outfield incorporating targets and distance markers
Minimum 600sq meters of grass teeing area built to the same standard as the golf course
Ball wash facility concealed from the customer
Where required, safety fencing erected to ensure safe boundary conditions and to ensure no access for golfers to the practice area outfield
Workshop area
Reception area

'PGA National' Golf Academy brand

To be considered as a PGA National Golf Academy the facility would need to demonstrate the following:

State of the art facilities including (over and above the criteria laid down for the PGA Golf Academy):

A minimum of 20 bays (floodlit if necessary)
A minimum of three practice/coaching holes built to same standard as the golf course
At least one Golf Club Custom Fit room with launch monitor and ability to assess ball flight
At least one Video Coaching room with cutting edge video teaching and swing analysis equipment and the ability to see ball flight
Purpose built pitching area with targets at 20 to 100 yards
Chipping green built to the same standard as the golf course with ability to practice all conceivable shots including bunker shots, chip shots from rough, semi rough and variable lies
Classroom for 20 people
Screening/training room