Being a PGA branded facility helps position a development alongside world famous venues such as The Belfry in England and Gleneagles in Scotland.
Golfers instantly recognise the PGA and associate facilities that carry the brand as being world class because they carry the PGA's rare 'stamp of approval'.
The Belfry, venue of four Ryder Cup matches, and Gleneagles, venue for the 2014 Ryder Cup, have used their association with the PGA to great effect, positioning themselves as market leaders who work in partnership with the PGA to help develop the game in their respective countries.
Benefits of PGA branding include use of the PGA brand on signage, course planners and scorecards, uniforms, printed literature, stationery and marketing materials. PGA branded facilities also enjoy marketing and promotional opportunities through the news and features on the PGA website, the PGA monthly magazine - The PGA Professional - and via the PGA ebulletin.
Other commercial opportunities and benefits for PGA branded facilities include access to the PGA's extensive business network including its Partner and Official Supplier programme as well as to its other commercial contacts throughout the world of golf. PGA branded facilities can also benefit from the PGA's non-commercial contacts: the PGA is a Founding Partner of the Ryder Cup committee as well as being the trustee of the Ryder Cup itself; it is a founder member of PGA World Alliance and is a key member of the PGAs of Europe (in which the PGA's Chief Executive, Sandy Jones, sits as Chairman).
During the development stage, PGA branded facilities can access design and set up assistance as well as a raft of other ancilliary PGA commercial services.
PGA branded facilities are also given introductions to discuss the possibility of securing future PGA tournaments.
The Brands
PGA National
Limited to only one per country or major region and applied to both a golf course and golf academy; a PGA National is the ultimate brand in Golf.
PGA Golf Course
Applied selectively to golf courses of championship standard, a PGA Golf Course is a guarantee of overall excellence.
PGA Golf Academy
Offering the latest teaching technologies, a PGA Golf Academy is the premier place to learn and practice.
Why choose the PGA?
Unique
Formed in 1901, the PGA is recognised globally for its integrity, professionalism, heritage and lifestyle. The PGA's reputation and its brand are timeless and are not tied to any one individual: the PGA brand has a perpetual and unique value.
Exclusive
Only the PGA can licence the use of the PGA brand. There can only be one PGA National per country or major region. Exclusivity is also given regionally for other PGA facilities such as PGA Golf Courses and PGA Golf Academies. A PGA branded facility is immediately valuable since it carries the PGA's rare "stamp of approval".
Profitable
Increased annual revenue can be achieved from enhanced visitor numbers and small enhancements to green fees, lesson income, food and beverage, retail, bedroom rates and real estate prices. The licence fee for a PGA branded facility is spread annually over a long term simplifying cash flow and budgeting.
Partnership
The PGA acts in partnership with its branded facilities throughout their relationship, providing ongoing advice and support in all areas of operation.
Extras
Cost savings from the PGA Official Supplier Programme, direct access to all PGA members globally, as well as to our extensive network of partners and contacts are just some of the extra benefits available.
Legacy
PGA branded facilities offer the chance to invest in the future of the game of golf and provide the opportunity to leave a legacy in addition to making a profit.
Get in touch
Whether you are an owner or operator of an exisiting golf facility or you are involved in the development of a new golf project, we would be delighted to discuss how the PGA could work with you.
For more information, email brandingenquiries@pga.org.uk or telephone Guy Moran for an informal chat on +44 (0)1675 470 333.