Senior Digital Marketing Executive

About Us:
Established in 1901, our vision is to be the best and most reputable Member Association in Sport, with our mission being to improve the personal and professional lives of our Members. Our Media team enhances the reputation and favourability of the Association and its Members through effectively supporting the delivery of our companywide objectives and strengthening the increasing role of The PGA and its Members.

About our People and our Culture:
Our values of being professional, respectful, supportive and acting with integrity are reflected in our people, our environment and are at the heart of all we do. Our traditions and heritage are important as we embrace new and progressive ways of working.

What We Offer:
Up to 25+ days annual leave plus bank/public holidays and a holiday purchase scheme; Pension Scheme with a 5% Employer Contribution; After a qualifying period access to our Private Medical Insurance, Group Income Protection Scheme, Life Assurance and Company Sick Pay Schemes; 24/7 Employee Assistance Programme for your mental, financial and physical wellbeing; free car parking at our offices; Access to tailored learning opportunities through our bespoke platform; and a discount scheme offering savings on shopping, leisure and dining.

The Role:
Reporting to our Head of Communications, working collaboratively across the organisation to promote PGA Members, PGA products, services and brand activities through all channels - with a specialist focus on digital - the Senior Digital Marketing Executive will:

• Develop and implement digital marketing campaigns and strategies including social media advertising, email marketing, display ads, SEO, SEM and paid search campaigns
• Monitor campaign budgets, identify growth strategies and enhanced product promotion
• Measure key metrics, preparing reports and generating recommendations/insight on performance against objectives
• Identify end-to-end customer touchpoints, assess experience and behaviour to create action plans
• Optimise and improve the journeys for each of our customer types
• Build marketing automation journeys for retargeting and upsell purposes
• Assist with shaping the product roadmap for the digital journeys and work collaboratively to deliver target outcomes
• Coordinate external parties to help deliver the digital marketing plan within the agreed cost and time parameters
• Work with the media team to create engaging and effective content

Whilst this is a permanent, full-time role with the core hours of the business being 9 am to 5 pm Monday – Friday, occasional weekend, evening and/or bank holiday working are essential to fulfil this role. This role is eligible for hybrid working from day one of employment which offers more flexibility in working hours and - dependent on role requirements - the opportunity to spend up to 60% of the week working remotely.

Role Requirements: Education/Qualifications/Key Competencies/Personal Profile Includes:

• A relevant bachelor’s degree or equivalent, or relevant experience;
• Extensive experience in digital marketing with proven results of increasing engagement, revenues and other targeted outcomes
• Experience in the use of digital tools (Google analytics, data studio, email marketing and task automation software)
• Working experience with website analytics, social media platforms and digital advertising best practices
• A knowledge of the latest trends and technologies
• Ability to understand the importance of web design, development, web usability and accessibility
• Being a natural communicator that builds strong relationships (excellent verbal, listening and written skills)
• Strong analytical thinking skills, high levels of accuracy and attention to detail
• Ability to think creatively and an attitude that inspires colleagues to turn ideas into reality
• An understanding of the needs and demands of the business, PGA Members and the golf industry is preferable
• An interest in golf is essential to the role
  Passion and enthusiasm for marketing with a strong, creative flair and a flexible approach

How to Apply:

1. Request a job description from jennifer.hewison@pga.org.uk - the job description will provide you with further details about the role.
2. Send your CV with a cover letter that very clearly details how you meet the role requirements listed above and those within the job description to jennifer.hewison@pga.org.uk. Your covering letter is an important part of the application process and provides you with an opportunity to set yourself apart from other applicants. The closing date for applications is 12 noon, 24 April 2025 interviews will take place online, 30 April 2025. If you need any adjustments or additional support with your application, please let us know.