Acushnet extends its support of The PGA by becoming a Principal Partner

06/07/2020

Acushnet, the parent company of global golf brands Titleist and FootJoy, has announced a three-year extension of its partnership with The Professional Golfers’ Association (PGA) that will see the pair’s long-standing relationship run until at least 2023.

As a Principal Partner of The PGA, Titleist and FootJoy will support members of the organisation in several key areas, such as the incorporation of product performance and custom fitting material into the Continuing Professional Development educational courses. This will be in addition to applicable business and management content, plus an annual masterclass from one of Titleist’s top club fitters.

PGA Foundation degree students will also have access to relevant equipment technology and custom fitting materials as part of their studies, while both Titleist and FootJoy will sponsor The PGA’s annual ‘Assistant of the Year’ award, recognising the achievements of the next generation of professionals.

In addition, Acushnet will facilitate work placements for top PGA students at its head office – further evidence of the support being provided to the organisation’s members as they embark on careers within the industry.

Matthew Johnson, General Manager – UK Region, Acushnet Europe Ltd, said: “We’re delighted to extend our partnership with The PGA. Titleist and FootJoy, as leading brands in their respective areas, both have a strong history with The PGA, making this partnership a very natural fit. We look forward to working closer than ever in the years ahead as we continue to educate and provide opportunities for the next generation of professionals.”

Acushnet’s support will also extend to product support, with Titleist providing a range of balls, as well as golf bags for certain key events – such as the PGA Professional Championship, the Women’s PGA Professional Championship and the PGA Cup matches – the latter of which will also see the team supplied with FootJoy golf shoes and gloves.

Finally, every PGA staff member will receive an annual allocation of staff uniform from FootJoy’s industry leading range of apparel and golf shoes.

Robert Maxfield, Chief Executive of The PGA, commented: “It’s fantastic for us to be partnering with two of golf’s biggest and most trusted brands. Both Titleist and FootJoy are not only committed to the excellence of their industry leading products, but have also demonstrated their drive to educate and provide opportunities for our professionals. We are excited for what the future holds and look forward to working more closely together in the years ahead.”