Award-winning Banyan Tree Group joins PGA family

20/07/2022

The PGA is delighted to announce one of the world’s largest independent hospitality brands, the Banyan Tree Group, has joined its Principal Partner Programme.

Banyan Tree Group currently manages over 58 resorts and hotels, 63 spas, 73 retail galleries and three championship golf courses in 17 countries, from Thailand and Indonesia to Mexico and Seychelles.

The Singapore-based company prides itself on offering naturally luxurious, ecological and culturally sensitive experiences for the discerning and responsible traveller.

The partnership builds on the existing relationship between The PGA and Banyan Tree Group, whose globally renowned Laguna Phuket resort in Thailand already boasts a PGA-branded academy and has hosted The PGA’s popular International Members’ Conference on three occasions.

A number of exciting opportunities have arisen for PGA Members as part of this new three-year agreement, including hotel, leisure, travel and residential property incentives, as well as an exciting one-off Banyan Tree Group pro-am event. Open to PGA Professionals worldwide, the event will provide playing opportunities along with pre and post-event stays, allowing participants to tailor their own unique holiday experience.

PGA Members will also be able to access exclusive offers at selected Banyan Tree Group destinations around the world to enable them to host clients in the most luxurious surroundings. This includes a 30 per cent discount when staying at the group’s flagship resort Banyan Tree Phuket. In addition, there are huge savings to be made on group packages.

Ravi Chandran, Banyan Tree Group Executive Vice President and Chief Executive Officer of Laguna Resorts & Hotels, said: “We are delighted to enhance our existing relationship with The PGA. Becoming a PGA Principal Partner and hosting the Banyan Tree Group Pro-Am Series enables us to mark another keynote golf event whilst extending exclusive partnership benefits and introducing exceptional travel experiences to PGA Members across our Banyan Tree Group.”

Robert Maxfield, Chief Executive of The PGA, added: “We are delighted to welcome the Banyan Tree Group onboard as a PGA Principal Partner. The partnership and associated Pro-Am Series are a fantastic opportunity for PGA Members to play abroad, sample Thai culture and enjoy Banyan Tree’s outstanding customer experience.”

Since the launch of the first Banyan Tree resort in Laguna Phuket in 1994, the group has received more than 2,450 awards and accolades. The group has also been recognised for its commitment to sustainability for environmental protection and community development.

CLICK HERE to find out more about the Banyan Tree Group.

CLICK HERE to find out more about The PGA’s exclusive Partnership Programme.

Photo caption for lead image -Ravi Chandran (Banyan Tree Group) and Richard Barker (The PGA).