Belfry claims top honour at 59club awards

Four-time Ryder Cup venue, The Belfry, underlined its position as one of the world’s most desired golfing destinations in the annual 59club awards.

The Midland venue was named ‘The Ultimate Golf Resort 2014’ and was also one of only six UK resorts to receive the coveted ‘Gold Flag Award’.

The awards by the PGA official supplier, 59club, recognise service excellence in golf, and continue to illustrate the success of The Belfry’s refurbishment as it moves towards completion of a major £26 million investment programme.

Setting the benchmark for all-round golf service delivery across the UK, the 59 Club Awards recognise venues for their commitment to client satisfaction through a number of criteria from golf course presentation to food and beverage service and phone call analysis.

Each resort is marked independently by a panel of ‘mystery’ visitors and members to ensure that a fair, unbiased, and accurate representation of customer service is accumulated, with the ultimate aim of improving or maintaining the highest-levels of customer service and satisfaction throughout the industry.

“We are delighted to have received such an accolade from our peers within the industry, which underlines our commitment to deliver the highest levels of customer service and unforgettable experiences for all of our guests,” said Belfry managing director Lynn Hood.

“It’s an incredibly exciting time here with the investment that has transformed the resort. The building work started in April 2013, and with the works almost complete, we are able to offer the highest levels of service to all of our guests.

“From the greenkeepers to the bar and kitchen staff, every member of the team is committed to service excellence and does a fantastic job; they are the driving force behind our success. We are looking forward to the year ahead and continuing to build upon the resort’s illustrious reputation.” 

The Belfry is managed by De Vere and is one of the nine resorts and 16 stunning courses within their portfolio, many of which were also recognised at the 59Club awards.