Boost your Food & Beverage operations
14/02/2024
Golf clubs aren’t merely venues for a round of golf, they are spaces where members bond over a meal or drink. As such, food and beverage (F&B) operations play an essential role in shaping the member experience.
However, balancing quality with profitability is a delicate dance that golf clubs across the world grapple with, especially during off-peak days.
Slow days offer an opportunity for creative solutions that can boost sales and enhance member satisfaction.
Remember, the goal is not just to increase sales but also to enhance the customer experience. The strategies you adopt should reflect your club’s ethos and cater to the needs and preferences of your members and guests.
By adopting creative strategies and leveraging data, you can turn these off-peak periods into opportunities for growth and member engagement.
Four ways to power up your F&B:
- Innovative marketing and communication
Using e-mail newsletters, social media and even the club’s website to communicate special offers or themed nights can spark interest and increase attendance. Communicate consistently and ensure that your message reaches your customers effectively.
- Customer engagement activities
Involve members and guests in activities, such as cookery classes, wine tastings or a meet-the-chef evening. These initiatives can create a sense of community and encourage members to visit the club on slower days.
- Strategic partnerships
Consider partnering with local businesses to create attractive package deals that combine a round of golf with dining discounts. This can help attract new visitors to the club and possibly convert them into regular members.
- Streamline operations
Use data and analytics from platforms like 59club Study, alongside your own regular customer satisfaction surveys, to identify trends and monitor member preferences. You can use these insights to streamline your F&B operations, optimise menus, manage inventory and reduce waste.
- Categories:
- Members
