Business Health Check for PGA Professionals

When was the last time you gave your business a thorough health check?

If your business was a car, you’d have to get it MOT’d every year to ensure it was came up to scratch and met the standards required.

There’s a good chance you’d get it serviced too so that it remains in tip top condition and performs to the best of its ability and retains its value.

So when was the last time you ‘MOT’d and serviced’ your business?

The economy might have turned around, but these still remain testing times for the golf industry and PGA Professionals, who are at the heart of all golf activity.

At the PGA, we are fully aware of these challenges and it is why we have launched a ‘Business Health Check’ to work in tandem with the Business Relationship Officers (BROs), to uncover any issues and work together in resolving them.

Membership recruitment, retention, enhancing additional revenue streams for yourself or your facility, widening the reach of the sport and the venue are just some of key areas embraced in the business health check.

David Colclough, the PGA head of member education, said: “We’re still aware that despite an economic upturn there are issue within golf and what we’re doing is assisting our members and ensuring that they are making sure they are at the heart of golf at their facility.

“The business health check is 10 key questions which are relevant to pros no matter what role they have in the industry.

“It’s a relatively short exercise and these questions will help each member assess their role and their input as it currently is and provide them with a basis to help with future business strategy.

“If they need help then we’re offering them one-to-one help and face-to-face as our business relationship officers are there for that very purpose. We just want to encourage our members to take that first step by taking the health check and making sure that they are increasingly at the heart of the golf.”