With a coaching career spanning over 25 years, and with spells working at some of the most prestigious private clubs around the world, Scottish-born PGA Advanced Fellow Dylan Ross’s services have long been in high demand.
Here, Ross shares how he became a key figure in creating successful elite junior coaching programmes in Mexico, training Mexican PGA Professionals, and establishing his own academy in Florida, Golfusion. This state-of-the-art facility takes a holistic approach, helping players develop both their physical and mental skills.
The British PGA's National Scholarship recognition and my progression through the PGA Excel programme to 'Advanced Fellow' Coach status demonstrated my dedication to excellence in the field. But perhaps most importantly, I brought a track record of innovation and results, whether it was revolutionising junior programmes or implementing new technologies. My ability to develop players and show tangible results, like helping 14 student athletes secure Division 1 university golf scholarships, proved that my methods worked regardless of the location.
The journey wasn't without its challenges. Setting up the facilities at Golfusion required significant investment in technology and infrastructure. I had to ensure at every piece of equipment, from our TrackMan 4 and iO simulators to the Zen Green and Swing Stages, would contribute to our golfers' development in meaningful ways. Building a qualified team that could deliver on my vision for holistic golf development - combining technical skills, mental resilience, and physical conditioning - took time and careful selection.
How do you see the academy developing in the years ahead?
I see the academy continuing to evolve with a strong focus on innovation and community. We’re always exploring new technologies and expanding our wellness programmes to offer a more holistic approach to golf. This includes not only the technical and mental aspects of the game but also physical conditioning and recovery, which are essential for long-term success.
As part of this vision, we’re also looking to expand our reach globally by enhancing our online presence and virtual coaching capabilities. This will allow us to offer our unique approach to golfers around the world, setting new standards in comprehensive golf education. We’ve brought in Global Golf Consultant Jason Hall, a fellow British PGA Member, to help guide our business operations, and with the great team we’re building, we’re very excited about the future.
How is the GB&I PGA qualification generally viewed in the States?
The GB&I PGA qualification carries significant weight in the US market. It's known for its rigorous standards and comprehensive training in both technical and management skills. Having this qualification has helped establish my credibility and opened many doors in the American market. In fact, I may be one of the very people that have secured a Green Card on two separate occasions. I am sure this was mainly due to being a GB&I PGA Member and the awards.
What impact has PGA Excel had on your career development?
Achieving Advanced Fellow status through PGA Excel has given me access to invaluable educational resources and industry networks, positioning me as a thought leader in the field. It's helped me stay current with industry developments and apply cutting-edge insights in my coaching, which has been instrumental in enhancing both the academy's offerings and my personal career growth. I am now often contacted to present at seminars and as a guest coach at other facilities.
What advice would you pass on to other PGA Members who may be interested in working in the United States?
My advice to other PGA Members looking to work in the United States is simple: build a strong support network, embrace innovation, and truly understand the local golf culture. The US is a big, diverse market, and it’s essential to surround yourself with people who can help you grow – whether that’s through mentorship, partnerships, or local connections. Without a solid support system, breaking into the market and establishing your brand would be far more challenging.
In today’s world, the integration of innovative training tools and technology is a must. Don’t just follow trends — be ahead of the curve. Use advanced technology like TrackMan, 3D analysis and wellness tools to enhance your coaching and offer something unique to your clients. Golf coaching is evolving, and wellness is becoming just as important as technique. By blending mental, physical, and technical elements, you can create a more holistic experience for your students.
Also, never underestimate the value of offering a personalised service experience. Whether it’s in person or through virtual coaching, people want to feel seen and understood. And don’t forget that knowing a second language, like Spanish, is incredibly useful, especially here in the US. It opens doors to a wider range of students and communities.
Ultimately, what sets you apart is your ability to provide real value to your clients. Focus on building your unique expertise, keep learning, and always strive to elevate the client experience. With the right mindset, tools, and support network, the opportunities are endless.
