Glenmuir launch heritage film

Glenmuir, long-time sponsor of the PGA Professional Championship, has launched a film showcasing the journey of one of their golf sweaters through the manufacturing process.

The three minute film highlights the expertise of Glenmuir’s traditional craftsmen which has been honed over more than a century since the company was founded in 1891 when the very first piece of knitwear came off their looms.

The film reveals the process from the initial stages of knitting right through to the application of bespoke embroidery.

Glenmuir’s Hawick factory in the Scottish Borders produces its 100 per cent lambswool and cashmere sweaters while design, purchasing, quality control, embroidery, administration and marketing all take place at Glenmuir’s Lanark headquarters.

Colin Mackay, Glenmuir’s commercial director, said: “There is a great cachet associated with knitwear made in Scotland and the provenance of all of our Glenmuir products is something we take very seriously.

“The craftsmen and craftswomen take great care in creating our knitwear at the Hawick factory to ensure Glenmuir sweaters are produced to the highest standards of quality, durability, reliability and importantly with great integrity.

“This attention to detail from the water we use in the washing process, coming from the burn which flows through the Hawick factory, to the touch and feel of generations of our Glenmuir craftsmen is unique within the golf industry and is captured in this film to give everyone a chance to witness the making of a Glenmuir sweater.”

Glenmuir’s managing director, Mikhel Ruia, added: “Our team is very proud of crafting the finest golf wear for over 120 years.

“There is something truly unique about a Glenmuir sweater, and we are delighted to be able to share this process through our film which showcases the beautiful combination of passion, craftsmanship and care which goes into making a Glenmuir sweater.”

View the film at www.glenmuir.com/crafting