Gripping innovation at Pendulum Golf

Jack Landauer (left) with Kyle Potter.

In a market flooded with every grip imaginable and restricted by golfing regulation, you’d be forgiven for thinking there was no room for innovation.

Yet Pendulum Golf’s two PGA Professionals, owners Kyle Potter and Jack Landauer, have achieved just that with their innovative ‘Wedge Grips’ and ‘Putter Grips’, which are specifically designed to improve your short game.

“The top exponents of the short game agree it’s all about feel and that’s encouraged by repeating the same grip every time," Landauer explained.

"Putter grips encourage that, but we’ve taken things further with soft feel grips for both putters and wedges, designed to maximise feel while ensuring consistent holding of the grip.”

Potter added: “We call it the V-Line design: a central line for thumb placement and a V-Line for the finger placements.

"We developed the initial designs 18 months ago, had them made by a specialist manufacturer, tested them, got them patented and made them market ready.

"By creating grips for wedges as well as putters, we’ve achieved something that’s never been done before; Our grips enhance your short game feel by enabling lighter grip pressure.

"Each grip has the same design and material, with the wedge grips specifically designed for your short game shots.”