Innovation to drive the agenda in Abu Dhabi

11/03/2014

1103HSBCGolf Business Forum

An expert line-up of speakers has been unveiled for the 2014 HSBC Golf Business Forum at The Westin Abu Dhabi Golf Resort from April 28-30.

The list includes a host of influential names from inside and outside of the golf world, reflecting the forum's position as one of the most anticipated gatherings in the golf business calendar.

Specialists with expert knowledge and insight will debate how the game will evolve in the 21st Century.

A mix of panels, key note presentations and thought leadership sessions will explore topics including the role of next generation digital technology within the golf industry, the influence of data analytics on performance and changing customer behaviour.

Delegates will also be presented with the very latest trends and research findings relating to global golf development, along with interactive debates including industry powerbrokers and innovators.

The 2014 conference agenda reflects its ambition to think differently, with new content and topics in focus, bringing together an exciting and varied mix of people, companies and organisations from outside and across the golf industry, challenging stakeholders to promote innovation, interact and share ideas throughout the event and beyond.

Confirmed speakers include:

- Barney Francis, Managing Director, Sky Sports

- Stephen Nuttall, Senior Director, Sports, YouTube EMEA

- Dr Geoff McGrath, Managing Director, McLaren Applied Technologies

- Giles Morgan, Global Head of Sponsorship and Events, HSBC

- Antony Scanlon, Executive Director, International Golf Federation

- Dana Garmany, Chairman and Chief Executive Officer, Troon

- Edward Smith, Lead Writer, The Times, Author of 'Luck'

- Andrea Sartori, Head of Golf Advisory Practice, KMPG

- Thimon De Jong, Founder, Trend Interpretation Agency, Whetstone

- Christian Purslow, Founding Partner, Mid Ocean Partners

- Andrew Cotter, Golf Commentator, BBC Sport