09/04/2025
From the outset, it was clear that this was no ordinary product showcase. The session delved deep into the science and strategy behind custom fitting, exploring how tailored equipment choices can have a measurable impact on performance across the entire bag—from drivers and irons to wedges and balls. With an emphasis on precision and data-driven decision-making, PGA Members came away with practical tools to elevate the fitting services they offer.
A guided tour of the state-of-the-art Performance Centre was one of the day’s highlights. The facility replicates the elite-level experience provided to some of the world’s best golfers, with cutting-edge fitting bays, high-spec launch monitors, and a bespoke short-game area designed to analyse every facet of a player’s performance.
“The day significantly improved my knowledge around fitting at all levels,” said Year 1 Trainee Chloe Stanley.
“It was fascinating to see the level of detail they go into with tour players—and how much of that can be adapted to everyday fittings. I also learned just how important ball fitting is. So many players are using the wrong ball for the wrong reasons, and now I feel more confident advising on that.”
Throughout the event, the Titleist team explained how their fitting process—honed through years of experience working with elite players—informs the brand’s wider Pyramid of Influence approach. This philosophy ensures innovations developed at the top of the game filter down to benefit dedicated amateurs and club golfers, supporting consistent standards across all levels of play.
There was also strong emphasis on the commercial value of offering a premium fitting service. As consumer expectations evolve, delivering a tailored, professional experience has become a key differentiator for PGA Professionals. The team shared insights on how Members can integrate elements of the Performance Centre’s process into their own coaching environments.
For Year 3 Trainee Dave Coupland, the structured approach was particularly impactful:
“It really helped me see how I can create a clear, step-by-step plan for my fittings. I’ve taken away a lot of practical information and little golden nuggets that I’ll use straight away. Their attention to detail was incredible.”
He added:
“Events like this are crucial. You’re learning directly from industry leaders and getting the most current thinking and technology. It’s not just about bettering your own skills—it’s about staying relevant in a fast-moving landscape.”
The day also encouraged conversation and peer learning among attendees, who appreciated the open, welcoming atmosphere created by the Titleist team. “I’ve already recommended it to others,” said Chloe. “Everyone was so knowledgeable and approachable—it made me more confident in how I conduct my own fittings.”
Lee Turner, a Year 2 Trainee at Betchworth Park Golf Club, echoed the sentiment:
“I’ve already applied some of what I learned back at my club, especially the structured approach to driver fitting. You come away from a day like this with insights you just wouldn’t get elsewhere.”
If you are interested in hosting your own CPD event with The PGA, please contact the PGA Learn team at pgalearn@pga.org.uk
For more information on all upcoming CPD events, click here.
