New custom fitting search function added to PGA Play

New custom fitting search function added to PGA Play

23/08/2023

The PGA has launched an exciting new feature to its hugely popular PGA Play platform that allows golfers to search for custom fitting as well as golf lessons.

The introduction of custom fitting to PGA Play satisfies the high demand from golfers, with more than 12,000 monthly Google searches alone for custom fitting. This new feature makes available an increasingly popular service being offered by PGA Members who can help golfers customise their clubs to perfectly match their individual swings.

PGA Members are now encouraged to create your own custom fitting profile so you can start appearing in search results online.

In the same way you have built your PGA Play profile, if you offer custom fitting services, simply select the option to create a custom fitting profile when editing your PGA Play profile via the Members’ area of The PGA website. This allows you to have a dedicated profile for custom fitting where you can explain the service you offer, the brands you work with and much more.

You will be able to show which manufacturers you work and custom fit with, as well as fitting technologies used, and you can also include pricing packages or events.

The custom fitting search function is being promoted heavily to the three million nomadic golfers in the UK and Ireland, with regional targeting enabling golfers to find Pro’s offering fitting in their areas. Don’t miss out and create your PGA Play custom fitting profile today.

CLICK HERE to add custom fitting to your PGA Play profile.

PGA Play has already cemented its place as the ‘go to’ platform for people looking for golf lessons as well as being a hugely popular resource hub for instruction and golf-related content.

Since launching last summer, PGA Play has attracted more than 100,000 visitors to the website, with over 170,000 PGA Member profiles being viewed, leading to 8,000 lesson enquiries, 13,000 clicks on Members’ booking links and 20,000 clicks to Members’ websites

Last month alone a record number of people visited PGA Play, which led to more than 1,400 lesson enquiries, a figure up 20 per cent from June

The new custom fitting feature will be supported by some of the biggest brands in golf through an exciting partnership between The PGA and the British Golf Industry Association (BGIA).

Five steps to create your PGA Play profile in less than five minutes:

  1. Visit the PGA Play profile page in the Members’ area of pga.info.
  2. Follow the on-screen instructions to enter/update your profile.
  3. Add additional information about your specialisms and qualifications, plus details of lesson pricing and offers.
  4. Select the option to build your custom fitting profile. Include as much information as you can on what brands you work, upcoming fitting days, prices etc.
  5. Upload a professional profile image and a video to boost your profile.

TOP TIP – To stand out from the crowd and attract more lesson enquires, include a personal biography and an impactful statement to your profile. You will show up in more searches!

CLICK HERE to find out more about PGA Play and the benefits to you and your coaching business.

To add custom fitting to your PGA Play profile, simply visit your PGA Profile Builder page in the Members’ area of pga.info and choose the option to include custom fitting.

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