Not being appreciated at work? Learn to promote your value!

If you don’t think you are being appreciated or recognised for all the hard-work and toilsome hours you put in at work, this article is for you.

Unfortunately, all too often it seems to be the case that when ‘the goings get tough’ at the club the (often) newly appointed committee ask “what does the PGA Professional actually do for the golf club?”

The purpose of this article, and subsequent resource, is to assist you as a PGA Professional to quantify the benefits you bring to yourself and the facility where you work. In other words, helping you to PROMOTE YOUR VALUE! 

For instance, perhaps you spend a substantial amount of time at work managing the operations of the shop/course and answering the phone to field queries from members, visitors etc… To the committee this is a task that they probably suggest “… could be done by anyone, irrespective of a PGA Qualification” and is of low value adding little to the facility. This is a great example of how you can identify the value you bring as a PGA Professional. Your answer could be “Yes, this is a task that essentially could be done by anyone. However, whilst on these calls I draw upon my skills and experience as a PGA Professional to provide exceptional customer service and sell extra benefits about the club, and golf itself, to further generate sales”. Providing answers like this clearly articulates your benefits and adds value!

The key factor here is that you must be able to identify that the activities you partake in are of high value to the club and require high skill levels that could only be completed by yourself, as a PGA Professional. Doing this utilises a method called a ‘skill value matrix’ and it is included in this resource. 

As mentioned above, another common complaint heard by PGA Professionals relates to their costs, and often it is asked “…why are paying such a high retainer of £20,000? What is it we get for this?” Whilst I am sure that all Pros have a short-fire answer ready to combat this question, the best (and most sensible) thing to do is sit-down and quantify exactly the value that you bring to the club in quantifiable monetary terms and present this professionally. 

By completing this short e-resource you will learn how to:

• Calculate the cost of opening and staffing a Pro Shop 
• Collate all information/activities which are carried out for the club and yourself and bring them together to produce a simple profit and loss scenario
• Identify the hours you put into various services and from here produce a calculation of the value to yourself and the facility (where you work)
• Communicate your value using a PowerPoint Presentation (template provided)  

Put simply, if you complete this e-resource you will have the information available to clearly quantify and articulate your value to the facility where you work.

The information/documents produced in this e-resource should be used by all PGA Professionals irrespective of current working situations. If you need to articulate your position at work and demonstrate what you do (and the value) this resource will be of huge benefits. Equally, if you are looking to re-negotiate your financial arrangement/contract, this resource will help.

To access the promoting your value e-resource on your PC, CLICK HERE. To access it on your iPad, CLICK HERE.