PGA and Asbri Golf Strengthen Long-Standing Partnership

The PGA is delighted to announce the renewal of its partnership with leading golf accessory brand Asbri Golf for another three years. This extension reinforces a long-standing relationship that began with Asbri Golf's sponsorship of The PGA’s Welsh National Championship in 2013.

Under the new agreement, Asbri Golf will shift its focus from tournament sponsorship to providing wider commercial support and branded accessory solutions for PGA Members and PGA branded properties. As part of this renewed partnership, PGA Members will continue to benefit from exclusive own-use discounts on Asbri's personalised PGA Member luggage range, alongside several in-season offers and promotions.

Additionally, Asbri Golf has played a key role in the development and launch of the newly unveiled PGA Shop, an exclusive online store offering high-quality, customisable merchandise for PGA Members. Through this initiative, Members can purchase premium accessories such as headcovers, umbrellas, and luggage manufactured by Asbri Golf.

Established in 2003, Asbri Golf has earned a reputation as a premier logo accessory brand, specialising in custom and crested golf accessories. Operating across 34 global markets, including the USA, Canada, Australia, Korea, and the Middle East, the company continues to expand its reach while maintaining strong roots in the UK and Europe.

Paul Williams, Sales & Marketing Director at Asbri Golf said: “We have had a fantastic relationship with The PGA since our first sponsorship of the PGA Welsh National Tournament in 2013. Over the last 12 years, we have been proud to support The PGA as Title Sponsors, Official Suppliers, and now Commercial Partners. PGA Members are the heart and soul of our business, and we’re committed to reinvesting in them. With The PGA restructuring and launching exciting new initiatives, renewing this partnership was an easy decision.”

Eryl Williams, Managing Director of Asbri Golf, echoed these sentiments. He said: “Working with The PGA, the biggest brand in golf, is invaluable to us. With over 1,000 PGA Members as customers, our continued investment over the next three years will support various initiatives that benefit the wider PGA community. We’re deeply grateful to our PGA customers for their loyalty and support.”

Asbri Golf will also continue its strong support of The PGA Tournament Team, providing each of the PGA Regions with on-course branding and gifts.

Duncan Rougvie, Head of Commercial at The PGA also commented: “Asbri Golf has been a valued partner of The PGA for over a decade. This renewal directly benefits our Members by providing valuable commercial support, exclusive discounts and tournament contributions that enhance the experience, ensuring our Members receive tangible value and support.”

While Asbri Golf steps away from title sponsorship of the Welsh National Championship, their renewed commercial partnership ensures continued support for PGA Members.

For more information about Asbri Golf, click here.