PGA Pro Blackshaw's rise to Golf Experiences Manager at DP World Tour venue

PGA Pro Blackshaw's rise to Golf Experiences Manager at DP World Tour venue

09/08/2024

PGA Professional Kieran Blackshaw recounts his journey from organising golf days at Cuddington Golf Club in Surrey to his new role as Golf Experiences Manager at Jumeirah Golf Estates in Dubai, home of the DP World Tour’s season-ending Tour Championship.

What has been your career path in golf to date?

I started out my golf industry career in 2015 working at my home club, Cuddington in Surrey, where I was fortunate to work a hybrid role of office assistant and Assistant PGA Professional. While completing my PGA training, I learnt how to organise golf days, social events, competitions and enroll members.

After a five-year spell at Cuddington, I moved to Stoke Park Golf Club in February 2020, where I got to work outside as an Operation Supervisor providing services based on the 59 Club criteria in a high-end resort environment. I also worked as a coach at the club’s academy, teaching members.

Just over 14 months later, Stoke Park effectively closed its doors under the new ownership, so I moved to Moor Park Golf Club as Membership Manager in April 2021. The role evolved into Golf Operations & Membership Manager during delivery of their centenary year, which kept me very busy, but was also very rewarding in terms of expanding my experience.

How did you hear about your current role at Jumeriah Golf Estates in Dubai and what attracted you to apply?

I found an advert for the position on LinkedIn and applied by email. I had three interviews over Microsoft Teams, the second one requiring a 20-minute presentation on how to train the team to enhance service levels. I started the job in July last year.

I wanted to work overseas to get a greater understanding and experience of the level of service standards that are provided and required at world-class venues like Jumeriah. The idea of working to deliver the very best service and learning how things are done differently I thought was important for my overall growth.

What qualities do you think got you the job?

Experience in golf operations/events for nine years combined with a big ambition and obsession for self-improvement.

How are you finding the role and what does a typical day involve?

I am really enjoying it and the team have all helped me settle in. A typical day will involve getting in at 6am to answer emails before doing a drive round at around 8am across all parts of the customer journey – practice facilities and the golf courses. Looking after the team roster, delegating responsibilities for event setups, and managing a fleet of over 200 golf carts are some of many other duties that I carry out over the course of the day.

What areas of the club’s golf operations are you looking to enhance and what future plans does the club have?

The driving range experience is a big part of it, with plans for Trackman Range to be installed at the academy, as well as changing the way we utilize the grass range and installing new mats with accurate yardage boards.

Plans to extend the cart parking area too for guest’s ease of access before their rounds is in the works, together with locker room and short game area improvements. The service standards are high in the Middle East, and we need to continue evolving to stay ahead.  

What do you see as being the most challenging parts of your job?

Having a much bigger team makes it harder to spend time with everyone to help their own personal development, but I try as hard as I can to keep up with them all individually. And having a much higher budget is a new challenge in itself to provide the best service!

How easy has it been to settle into life in Dubai?

The initial move took a while sorting out, getting a visa and identification papers sorted out, driving license, finding an apartment, all while adapting to the new job. But since that, things are more settled. The cost of living is much higher over here, which has required a few lifestyle changes as well.

Have you had any mentors during your career or people who you have been able to lean on for advice? If so, who and what have you learned from them?

Paul Schunter, the director of golf at Cuddington, has been a huge mentor to me for the past nine years since I first started working in golf. He guided me through my PGA training and was forever exposing me to new learnings on the job across club operations, so I learned a lot under his tutelage. All my career moves to date have been with his advice.

Wesley Cooper and Amy Yeates were also able to help me learn different styles of management and give further career advice during my time at Moor Park. Amy, who was the CEO and was also on the GCMA board, was a great fount of knowledge, while Wes, who was the general manager, consistently gave me the right advice over my two years at the club to develop my own personal skills.

How important was your PGA training in developing your career and how do you feel that qualification is respected when applying for jobs overseas?

In club management nowadays they want golf professionals as it is so dynamic in understanding the operation of the club, whether it be the running the retail side of things, greenkeeping, competition calendars, club coaching or growing the game. The PGA Degree ensures a rounded understanding of the industry and has extra degrees to specialise further.

What advice would you pass on to other PGA Members who may be interested in working abroad generally, and in the Middle East specifically?

Go out and play some of the facilities first! Until I visited Dubai, I wasn’t aware that I wanted to go and work out there. It gave me clarity on the fact I could see myself working in the Middle East and enabled me to see the opportunities for growth.  

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