But Pennock, in his words, is ‘a doer’ and witnessing his parents’ dementia prompted a desire for him to find some positives in a situation that he was finding extremely hard to deal with. Initially this led him to his beloved Ipswich Town. The EFL club had a café at their Portman Road ground where people living with dementia, as well as their carers, could meet and celebrate their football passion by looking through memorabilia and chatting about the good times from the 1960s, 70s and 80s when the Blues won trophies home and abroad.
Ex-Town and England stars such as Terry Butcher and Mick Mills visited to enjoy the warm environment that Pennock absorbed and contributed to. Tony began taking in a multi-point putting board for attendees to try and one thing led to another after he also got to know Wendy Chard from the private care company Home Instead. The pair got chatting about what else could be done with golf for people living with dementia. After all, as the general manager of Seckford Golf Club, he was in an appropriate position from which to drive forward an initiative.