SkyCaddie backs SkyTrak and Linx GT with 800,000-email campaign

SkyCaddie has backed two of its most-wanted products with an email marketing campaign to over 800,000 UK golfer email addresses.

The email campaign, designed and bought by the brand’s PR & marketing agency Magic Hour Media, promotes both its SkyTrak launch monitor / personal golf simulator, and the recently-arrived SkyCaddie Linx GT Game Tracking Watch, the sport’s first GPS watch which enables golfers to ‘tag’ as they play to track how they are performing.

Some of the UK’s leading golf print media including Today’s Golfer, Golf Monthly, Golf World, Golf News, National Club Golfer, Lady Golfer, Bunkered and English Club Golfer have all emailed their customers about SkyTrak, with further email bursts sent to the digital-only audiences reached by Golf Punk, Golfshake, Golfmagic and the trade-facing GolfBusinessNews.

The emails direct the recipient to their local PGA Pro or, in the case of SkyTrak, to their local ‘SkyTrak Showcase Dealer’ to take a demo. In the emails, recipients are also given the opportunity to save almost £200 on their SkyTrak purchase via unique Offer Codes, which they can also get from their SkyTrak Showcase Dealer.

“Both SkyTrak and Linx GT have multi-faceted product stories, and sending impactful ‘solus’ emails to golfers is a great way to get all of our key sales messages across” said James Holmes, UK & European Sales Manager at SkyCaddie. “Plus the Offer Codes and our web traffic stats show us exactly which media are having the most impact.”

“Open rates and click-throughs for the SkyTrak campaign have been well ahead of the curve so far” said Magic Hour Media’s Andy Hiseman. “The Linx GT emails are set to follow in the next seven days, and given that product’s sensational features-set we expect similar numbers for that part of the campaign.”

For more on SkyTrak see www.skytrakgolf.com, and see www.skycaddie.co.uk for full details of the SkyCaddie GPS range.