'The Changing Face of Golf Retail & What it Means to the PGA Pro' with Ian James

Recent activity at Direct Golf in the United Kingdom (1,2), and at Golfsmith and Dick’s Sporting Goods in the United States (3,4) reflects an industry struggling to come to terms with how to manage both the shorter equipment product lifecycles and the manufacturer’s efforts to more aggressively manage the selling prices through that life-cycle.

Ian James explains how the changes in the industry have actually placed the green-grass PGA Professional retailer in a much stronger position. Back in October 2013, his article in SGB Golf even went as far to highlight the problems with Dick’s Retail proposition (5) at the time.

This webinar looks at how the changes in the industry impact on the green-grass retailer and how the PGA Professional can exploit the changes to reclaim their position at the heart of the industry.

Click here to watch on PC, Tablet or Phone now!!

Structure of the Presentation

• What has caused the changes in the mass-market retailers?
• How are fast Technology cycles so successful in the phone and computer industries?
• There are more changes coming
• Why the Brands need the PGA Professional
• The new Supplier Partnership
• What other changes should you make?

Testimonial 

"With the current retail situation, particularly with the mass market retailing side of the golf Industry its vital that the PGA Professional modernises their retail operations at their golf clubs.Ian James offers a fascinating insight to modern retailing and how the PGA Professional is in a much stronger position than the mass market retailers to thrive in the future". 

PGA Professional - Jason Broadway