This strategic alliance builds on last year’s announcement that The PGA was to join the BGIA, bringing together two naturally aligned organisations with an expressed aim of collaborating to support and champion growth across all aspects of the game.
The partnership enables BGIA to get behind and support a key growth initiative – PGA Play – that is helping to encourage more people to get into golf, as well as making the game more enjoyable for those already playing by helping them to improve through lessons.
Robert Maxfield, Chief Executive of The PGA, said: “I’m delighted we are partnering with the BGIA to help increase participation and promote golf even more widely. Collaborating with the BGIA and its membership will enable us to work together to help grow the game and reach an even greater audience of would-be and improving golfers. We look forward to working with them on this exciting initiative.”