Titleist at the heart of the world’s biggest golf event

The PGA has forged a number of commercial relationships with some of the leading names in golf, many of whom are also partners with the 2018 Ryder Cup.

Matthew Johnson, Titleist’s UK Manager, said: “Our Ryder Cup partnership offers us consumer engagement opportunities with the arguably the world’s biggest golf event.

"It provides us with an opportunity to showcase the Titleist and FJ brands and industry leading products to our target audience of dedicated golfers.

"The four-year cycle gives us a perfect pre-event opportunity to provide former Ryder Cup venues and retail partners with Ryder Cup product ranges to supply bespoke corporate offerings to bolster their retail proposition.

"The culmination of this cycle will see us have an eight-person team representing the brands in the event merchandise facilities, offering advice and expertise on our products and the chance to engage with over 250,000 golf fans. It is the perfect fit for both Titleist and FootJoy.”