Toptracer and The Belfry (PGA National England) announce historic long-term partnership

Toptracer has announced details of a multi-year business partnership with The Belfry Hotel & Resort, as the brands join forces to enhance the club’s technology offering and global appeal.

The iconic Warwickshire-based club, home to The PGA, has played host to the Ryder Cup on four occasions, as well as numerous European Tour events, and is set to stage the British Masters again later this year. 

A key feature of the partnership is the installation of a unique blend of Toptracer Range products on-site at The Belfry. Utilising the full covered range and monitor system in 34 bays, as well as elements of the new Toptracer Range Mobile solution outdoors, The Belfry will become the premier practice destination in the country.

Toptracer will assist in delivering numerous global activations, designed to offer unique ways for golfers around the world to experience the venue through a modernised platform that enhances ‘The Belfry experience’. More than just the integration of technology, The Belfry and Toptracer will also collaborate on a series of innovative new event experiences and activations over the tenure of the partnership.

In addition to the range installation, The Belfry’s famous Brabazon course has also been mapped for use in the Toptracer Range ‘virtual golf’ mode, meaning it will be available to play at more than 400 Toptracer Range locations worldwide in the near future.

Toptracer Range technology transforms a golf range into a veritable sports entertainment destination. The industry-leading ball tracing provides golfers with accurate, live shot data that can be used for practice purposes or to compete in challenges and games with friends.

Cameras mounted around the facility trace every shot to produce an array of data, including distance, speed, launch angle, shape, and more, that is then displayed on a 21-inch monitor in each hitting bay for the covered solution, or the users’ mobile phone for Toptracer Range Mobile-enabled sites.

“We are delighted to be working with Toptracer and are looking forward to relaunching our upgraded Academy in April,” said Chris Reeve, Golf Director at The Belfry.

“We’ve reviewed all technology options and identified Toptracer as the optimal game-changer for us. It will allow guests with any level of golfing experience, from beginners and non-golfers to frequent players, to enjoy a wide range of games and activities with family and friends."

Chris Eigelaar, Resort General Manager at The Belfry, commented: “Toptracer will be a fantastic addition to the already top-class facilities here, and will aid us in continuing to deliver a world class golfing experience. We truly believe there is nowhere better than here to learn and play golf.”

Ben Sharpe, President of Toptracer, added: “This is a monumental partnership for us. The Belfry is an historic venue, and this is a landmark installation and agreement that is broader and more progressive than almost anything we’ve seen worldwide to date. We can’t wait for golfers to enjoy our full technology offering at what is undoubtedly a world leading facility.

“We are delighted to have the opportunity to work with The Belfry to deliver on some global projects they have planned and play a role in enhancing their offering to customers for the foreseeable future.”

For more information on the Toptracer, head to www.toptracer.com.

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